Blog
Depuis des dizaines d’années, l’humain exprime sa peur de l’Intelligence artificielle. Les individus redoutent en fait ce qu’on appelle aujourd’hui l’« IA forte » : une intelligenc...
October 14, 2019
“Your call is important to us. Please stay on the line, and one of our representatives will take your call as soon as possible. Thank you for waiting.” By the second time you hear this, you are ready to complain to someone about it but yo...
November 17, 2017
Big data is a relatively new term in the world of marketing.  It is acquiring special importance to enterprises seeking to benefit from a better management of their existing data infrastructure, data storage means, and digital information resour...
June 18, 2017
It’s a new age. More and more every day, science fiction and common sense are looking like one and the same. This fast paced technological ascent is taking no prisoners; those who had the trendiest newspaper in town have now found themselves ex...
August 31, 2017
Virtual Reality tends to replace digital marketing. Marketing strategies started to include VR in their budgets, for it is seen to reach customers in modern unconventional methods. So, why do marketers include VR in their strategies and what benefit...
March 20, 2017
Being present in the digital age is an everyday struggle for luxury hotels. Along the rest of luxury industries, the shift to digital needs to preserve value and image. In the past, having the best hotel in the country was enough to achieve a good sa...
February 26, 2017
While augmented reality technology is not new, it is still considered as a technology that is away from common users. This seems to be about to change with the growing number of publishers and brands that use While augmented reality technology is not...
January 30, 2017
It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence terms like “retail therapy”. In effect, emotional consuming accounts to a huge percentage of total consumption; significant...
January 25, 2017
Marketing never stops. In a world where brands are trying to push their products and services to the forefront of everything, marketing can’t stop. And because we’re in a world where both the brands and their consumers are smart, as well...
January 18, 2017
In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon still has a highly underdeveloped digital services sector and what could be done to change all that. What can you...
December 18, 2016