Blog
Le CMS, ou Content Management System, est une application web qui permet la gestion du contenu d’un site internet par un utilisateur qui ne maîtrise pas les aspects techniques de son site.   En d’autres termes, c’est ce...
January 14, 2020
By DI-FI Staff
Terminator Dark Fate sort en France mercredi 23 octobre et toute l'équipe de NELCOM Digital est en ébullition !... Enfin, surtout moi. Je suis fan. J’espère ne pas être déçue car le pitch...
November 20, 2019
By Elodie Morel
Depuis des dizaines d’années, l’humain exprime sa peur de l’Intelligence artificielle. Les individus redoutent en fait ce qu’on appelle aujourd’hui l’« IA forte » : une intelligenc...
October 07, 2019
By Nehmé Lebbos
Le saviez-vous ? Le mot « design » vient du français « dessein », qui aujourd’hui signifie « but », objectif », mais jusqu’au 17e siècle...
September 23, 2019
By DI-FI Staff
Dans les entreprises, les départements de Content Marketing ont toujours été considérés comme « le service où il fait bon travailler » : faire du contenu, imaginer des histoires, de...
March 20, 2019
By Elodie Morel
“Your call is important to us. Please stay on the line, and one of our representatives will take your call as soon as possible. Thank you for waiting.” By the second time you hear this, you are ready to complain to someone about it but yo...
January 23, 2018
By Nehmé Lebbos
With 77% smartphone penetration across the GCC, the emergence of a new digital customer has pressured the food and beverage industry to stay relevant and for the outlets to keep a competitive edge. GulfHost, a tradeshow and dedicated platform for ho...
September 23, 2017
By DI-FI Staff
Big data is a relatively new term in the world of marketing.  It is acquiring special importance to enterprises seeking to benefit from a better management of their existing data infrastructure, data storage means, and digital information resour...
June 18, 2017
By DI-FI Staff
It’s a new age. More and more every day, science fiction and common sense are looking like one and the same. This fast paced technological ascent is taking no prisoners; those who had the trendiest newspaper in town have now found themselves ex...
August 31, 2017
By Nehmé Lebbos
Virtual Reality tends to replace digital marketing. Marketing strategies started to include VR in their budgets, for it is seen to reach customers in modern unconventional methods. So, why do marketers include VR in their strategies and what benefit...
March 20, 2017
By DI-FI Staff
Being present in the digital age is an everyday struggle for luxury hotels. Along the rest of luxury industries, the shift to digital needs to preserve value and image. In the past, having the best hotel in the country was enough to achieve a good sa...
February 26, 2017
By DI-FI Staff
While augmented reality technology is not new, it is still considered as a technology that is away from common users. This seems to be about to change with the growing number of publishers and brands that use While augmented reality technology is not...
January 30, 2017
By Nehmé Lebbos
It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence terms like “retail therapy”. In effect, emotional consuming accounts to a huge percentage of total consumption; significant...
January 25, 2017
By Sara Lebbos
Marketing never stops. In a world where brands are trying to push their products and services to the forefront of everything, marketing can’t stop. And because we’re in a world where both the brands and their consumers are smart, as well...
January 18, 2017
By Sara Lebbos
In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon still has a highly underdeveloped digital services sector and what could be done to change all that. What can you...
December 18, 2016
By Nehmé Lebbos