Hotel Le Gray (Beirut) is a contemporary luxury hotel that prides itself on its service, world class restaurants, and plethora of amenities. The hotel’s many offerings come wrapped in a magnificently cultured style, and they wanted to extend this aura to their Social Media.

At Le Gray

At Le Gray, is a Blog launched by Le Gray Beirut, to pull all photos from Instagram that are tagged with a predefined hashtag.

It was used during a photo contest, where visitors can take a photo at any outlet at Le Gray Beirut.


In order to use the Blog, users must login with Facebook account. Users' basic information is added to an E-CRM database to accumulate data to be used in later campaigns. 


Proximity Agency provided the full idea, the project's scope is: Creation of the concept, Logo creation, Communication materials design, Blog design, Blog implementation in PHP / MySQL; integration with Instagram and Facebook, Blog maintenance & Digital Campaign Management.