Need to buy a laptop, iPhone or printer at affordable prices? Check out 460Estore.com. The well-known Multimedia Store founded by ITG Holding in Beirut features a number of labels, including, Apple, HP, and Canon....


While 460 The Multimedia Store is a well-known name throughout Lebanon, the company had no dedicated ecommerce site. Proximity Agency handled the brand’s digital strategy, the market research, designed the online store idea, built the e-shop and handled the pre and post launch communication.


The E-Shop

460 The Multimedia Store has been selling its brands for a long time in a number of its stores. While brand awareness was widespread and sales were going well, the company felt that it was time to have its own e-store and asked Proximity Agency to build it.

We provided a full roadmap that included: The brand digital strategy, The market research, The E-Store Concept, The E-Store design & Implementation, The SEO/SEM Strategy, The E-CRM solution to collect relevant customer data to personalize product offerings, The communication strategy pre and post launching

We had a number of goals in minds when designing the new site; attracting targeted traffic, generating leads, promoting 460 The Multimedia E-Store brands, and increasing online sales. At the same time, we aimed to optimize the handling efficiency, improve the user’s experience and enhance customer communications.

The clear new design matches the brand to perfection, ensuring the user an easy and efficient experience. Proximity agency used SEO best practices to guarantee maximum search engine visibility.

With its bright, new ecommerce site catering to new and existing customers, 460 The Multimedia E-Store aims to upgrade its clients’ shopping experience and increase sales. It includes over 1000 items, each easy to find by category, brand or specification. The home page always features the newest products as well as special promotions and a wish list.