It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence terms like “retail therapy”.

In effect, emotional consuming accounts to a huge percentage of total consumption; significantly so as value per item decreases.

This is why, emotional analysis of the behaviorial patterns of consumers, is today a very important part of a progressive marketing strategy. Every brand needs to know in depth everything that drives and motivates its targeted clientele, as well as what

Below are four reasons why it is so:

1. Emotional analysis of your audience allows you to get accurate feedback on the performance of campaign.  Which in turn, allows you to tweak and turn things until you end up with a perfectly targeted campaign.
2. When you emotionally understand your audience; you become able to respond accordingly, by creating experiences that appeal to the senses and emotions; and allow the branded content to ring louder within your audience’s memory.
3. Having access to the emotional patterns of your audience, enables you to create live reactions and outcomes; which in turns engraves the experience post-action; and carves the brand name with them for a long time to come.
4. Combined with thought patterns, emotional patterns allows you to choose your timeables very wisely. In effect, they will allow you to share your brand’s content, at the time the audience is most suited to receive it and interact with it.

Recognizing the importance of emotional analysis to modern marketing; we at Proximity Agency, thrive to provide our clients with this progressive service, relying on the expertise of our French team and partners.

In fact; we have teamed up with over 20 consultants in Paris, in order to bring to Lebanon and the MENA (Middle East and North Africa) markets, the power to understand their client base, more than they ever did before.